Calgary, AB
Conversion Optimization
Transform more visitors into customers through data-driven testing, strategic refinement, and user behavior analysis. We identify what's holding your site back and implement proven improvements that move metrics.
Turn traffic into meaningful results
Small improvements compound into significant gains over time.
Getting visitors to your site is only half the equation. The real question is: what happens when they arrive? Are they taking action, or leaving without converting?
Conversion Rate Optimization (CRO) is the systematic process of improving your website's performance by understanding user behavior, identifying friction points, and testing strategic improvements.
We use analytics, heatmaps, user testing, and A/B experiments to uncover what's working and what's not. After those steps, we implement data-backed changes that increase conversions, reduce bounce rates, and improve your return on every marketing dollar.
For service businesses, this means more qualified leads, better engagement, and a site that works harder for your bottom line. Conversion optimization works best on a solid foundation, which is why many clients pair this service with our custom web design and development work.
Benefits
Why conversion optimization matters
Most service businesses focus on getting more traffic. Conversion optimization services focus on getting more results from the traffic you already have.
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More From Traffic
A 1–2% improvement in conversion rate can significantly increase enquiries without increasing ad spend. Website conversion optimization services improve the return on every dollar you already invest in ads, SEO, and referrals.
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Decisions Backed by Data
Design opinions do not grow businesses. Data and testing do. By using proven conversion optimization tools, decisions are based on real user behavior instead of assumptions.
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Remove Conversion Friction
Most websites lose leads due to small issues like unclear messaging, weak calls to action, or unnecessary steps. Optimization identifies and removes these blockers before they quietly cost you enquiries.
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Compounding Gains Over Time
Unlike one-time redesigns, optimization builds on itself. Guided by experienced conversion optimization experts, each improvement strengthens your site’s ability to convert over time.
What's included
A complete optimization engagement designed to uncover what's holding your site back and turn more visitors into customers.
Analytics Audit
Deep review of analytics and key events to spot tracking gaps and conversion leaks.
Heatmaps & Session Recordings
See exactly where users click, scroll, hesitate, or get stuck so we can remove friction and guide them smoothly.
Conversion Funnel Analysis
We pinpoint where potential customers drop off and uncover what's preventing them from converting.
User Testing & Feedback
We gather real feedback from real users to understand what's confusing, frustrating, or missing.
Hypothesis Development
You get a clear, prioritized list of improvement ideas backed by data, not guesswork.
A/B & Multivariate Testing
We refine key pages to clearly communicate value, build trust, and drive more sign-ups or inquiries.
Landing Page Optimization
Tighten above-the-fold clarity, CTA strength, and content hierarchy.
Form & Checkout Optimization
We simplify forms and checkout flows to reduce abandonment and make converting feel effortless.
Mobile Experience Optimization
We optimize for mobile users so your site performs just as well on phones as it does on desktop.
Performance Reporting
You receive clear, easy-to-understand reports showing what changed, what worked, and the ROI of your investment.
Our process
A systematic approach to continuous improvement, grounded in research and validated through testing.
Research
We analyze your analytics, review session recordings, conduct user surveys, and audit your conversion funnel to understand current performance.
Identify
We pinpoint specific friction points, drop-off pages, and opportunities for improvement using quantitative and qualitative data.
Prioritize
We rank opportunities based on potential impact, implementation effort, and statistical confidence requirements.
Hypothesize
For each opportunity, we develop clear hypotheses about what changes will improve performance and why.
Design
We design test variations with new headlines, layouts, forms, and CTAs that directly address identified friction points..
Test
We run controlled A/B or multivariate tests, ensuring statistical significance before drawing conclusions.
Analyze
We evaluate test results, understand why changes worked (or didn't), and extract learnings for future optimization.
Implement
Winning variations are deployed permanently, and we move to the next test. Optimization is ongoing, not one-and-done.
Investment
CRO engagements are typically structured as ongoing retainers or project-based initiatives.
Pricing structure
Monthly Retainer
Most CRO work is ongoing, including continuous testing and refinement. Monthly retainers typically range from $3,000 to $12,000 depending on traffic volume, test complexity, and the number of experiments running simultaneously.
Project-Based Optimization
For specific initiatives (landing page optimization, checkout redesign, mobile optimization), project fees range from $5,000 to $25,000 based on scope and testing requirements.
Minimum Traffic Requirements
Effective A/B testing requires sufficient traffic for statistical significance. We typically recommend a minimum of 10,000 monthly visitors for meaningful optimization work.
ROI Considerations
CRO is an investment that compounds. A successful test can deliver returns for years. We focus on high-impact optimizations that move business metrics, not vanity improvements.
Tools & platforms we use
Best-in-class tools for analytics, testing, and user research to drive meaningful optimization.
Analytics & Tracking
Selected tools we use frequently for this part of the optimization workflow.
A/B Testing
Selected tools we use frequently for this part of the optimization workflow.
User Behavior
Selected tools we use frequently for this part of the optimization workflow.
Common questions
Common questions about BitForward Studio's Conversion Rate Optimization services.
Ready to improve conversions?
Let's discuss your site's performance and identify opportunities for meaningful improvement.
Get Started